watchmaking

  • Learnings from luxury watchmaking industry

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    Sébastien Flury

    Earlier this month, I’ve attended the 16th “Journée Internationale du Marketing Horloger » in La Chaux-de-Fonds (you know, the other watch capital alongside Biel/Bienne). This year’s theme was about experiential…

  • Dive into the Swiss watchmaking's marketing

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    Sébastien Flury

    A sector often forgotten when we talk about startup ecosystem in Switzerland is that we already have kind of a “Silicon Valley” of the watchmaking industry here. From Geneva…