watchmaking

  • Learnings from luxury watchmaking industry

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    Sébastien Flury

    Earlier this month, I’ve attended the 16th “Journée Internationale du Marketing Horloger » in La Chaux-de-Fonds (you know, the other watch capital alongside Biel/Bienne). This year’s theme was about experiential marketing, which can be defined as a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer.. Which industry could more qualified…

  • Dive into the Swiss watchmaking's marketing

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    Sébastien Flury

    A sector often forgotten when we talk about startup ecosystem in Switzerland is that we already have kind of a “Silicon Valley” of the watchmaking industry here. From Geneva to Basel, there are dozen of thousands people who work in this industry and we have some of the most famous brands like Rolex, Omega, Patek…