Marketing & Sales

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    Why You Need to Know Media4Equity for Your Startup Growth

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    Sébastien Flury

    This is a guest post by David Hug, a Zürich-based professional startup investor, currently acting as  Managing Director at Ringier Digital Ventures. Innovation, entrepreneurship and venture capital are almost synonyms of the Silicon Valley. Over the last years, this way of thinking is gaining more and more attention in Europe. Not only famous examples from…

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    Launching your service: think about UX !

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    Sébastien Flury

    « Be realistic, demand the impossible ! » (Che Guevara) Developers are probably even more skeptical as all the other people you’re explaining your idea. Tricky. But do you absolutely need a developer in your team from the beginning ? I’d say… NO ! How many times did you hear (here in Switzerland) a first-time entrepreneur say : « I absolutely need…

  • What Is the Difference Between Marketing and Growth Hacking?

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    Sébastien Flury

    (Guest post written by Vincent Cassar) Many people do marketing for startups, and like most of them the term ‘growth hacker’ is a term I both love and loathe. Of course the words ‘growth hacker’ has given startup marketers the ability to separate themselves from their brothers in Corporate America, however those two words still…

  • SALES: the challenges of selling your product as a startup

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    Sébastien Flury

    It has been quite a long time without any post from me… I hope you haven’t missed me too much! I’ve been extremely busy these last weeks with travelling (music summit in Ibiza, the Venture Leader trip) and so on… But I’m back again to blogging! I’ve been thinking a lot about sales in the last…

  • Smooth scaling

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    Sébastien Flury

    (Guest post by Shane Russo) Starting and running a business is a great adventure; however, in order to succeed in the massive sea of competition, a business must be able to adapt to the constantly changing tides, particularly with scalability. If a business is unable to start strong, it is likely that they’ll run into…

  • Public Relations for Startups

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    Sébastien Flury

    [slide][slideshare id=24605577&doc=prforstartupsjuly2013-130725030624-phpapp02][/slide] from Ballou PR Public Relations is not easy to master when you’re doing your startup. Yes, you’d like to get press coverage. But you don’t know how to handle it and how to get in the mind of the journalist you try to attract attention. In one sentence: you don’t know how to…