growth hacking

  • What Is the Difference Between Marketing and Growth Hacking?

    .

    Sébastien Flury

    (Guest post written by Vincent Cassar) Many people do marketing for startups, and like most of them the term ‘growth hacker’ is a term I both love and loathe. Of course the words ‘growth hacker’ has given startup marketers the ability to separate themselves from their brothers in Corporate America, however those two words still…

  • The magical word to raise money

    .

    Sébastien Flury

    You may have heard that there are investors out there who write a check to cool founders with « just » a great idea. It’s time to get back to reality. Don’t dream, it doesn’t happen like this in the real world. Or it is extremely rare. It may have been possible some years ago (I’ve never…