marketing

  • What Is the Difference Between Marketing and Growth Hacking?

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    Sébastien Flury

    (Guest post written by Vincent Cassar) Many people do marketing for startups, and like most of them the term ‘growth hacker’ is a term I both love and loathe. Of course the words ‘growth hacker’ has given startup marketers the ability to separate themselves from their brothers in Corporate America, however those two words still…

  • The magical word to raise money

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    Sébastien Flury

    You may have heard that there are investors out there who write a check to cool founders with « just » a great idea. It’s time to get back to reality. Don’t dream, it doesn’t happen like this in the real world. Or it is extremely rare. It may have been possible some years ago (I’ve never…

  • 7 tips for a successful social media campaign

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    Sébastien Flury

    Last week was LeWeb conference happening in Paris. Again, a lot of interesting talks and amazing people to meet during these 3 crazy busy days. Alexis Thobellem, Global Digital Manager at Evian and one of the guy involved in the amazing “Roller Babies » video clip success (60M + views by now), gave a talk about…

  • Dive into the Swiss watchmaking's marketing

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    Sébastien Flury

    A sector often forgotten when we talk about startup ecosystem in Switzerland is that we already have kind of a “Silicon Valley” of the watchmaking industry here. From Geneva to Basel, there are dozen of thousands people who work in this industry and we have some of the most famous brands like Rolex, Omega, Patek…