press coverage

  • Public Relations for Startups

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    [slide][slideshare id=24605577&doc=prforstartupsjuly2013-130725030624-phpapp02][/slide] from Ballou PR Public Relations is not easy to master when you’re doing your startup. Yes, you’d like to get press coverage. But you don’t know how to handle it and how to get in the mind of the journalist you try to attract attention. In one sentence: you don’t know how to…

  • HOW TO get press coverage for your startup?

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    When you’re starting your awesome startup, you’re facing many challenges and you have a lot of assumptions you have to test. For instance, you often don’t know if your Minimum Viable Product will find its market fit (OK, you can meltdown this a bit thanks to customer development), if you’ll be good enough to motivate…