Public Relations

  • Public Relations for Startups

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    Sébastien Flury

    [slide][slideshare id=24605577&doc=prforstartupsjuly2013-130725030624-phpapp02][/slide] from Ballou PR Public Relations is not easy to master when you’re doing your startup. Yes, you’d like to get press coverage. But you don’t know how to handle it and how to get in the mind of the journalist you try to attract attention. In one sentence: you don’t know how to…

  • And so suddenly, your startup is “on the map”

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    Sébastien Flury

    This is a guest post from Christophe, CEO and co-founder of the the e-commerce startup Kireego. A couple of weeks ago, we participated to the London WebSummit, where our little venture was nominated amongst the 25 Startup Award finalists. The news came quite as a nice surprise in January, while we had still our hands…

  • HOW TO get press coverage for your startup?

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    Sébastien Flury

    When you’re starting your awesome startup, you’re facing many challenges and you have a lot of assumptions you have to test. For instance, you often don’t know if your Minimum Viable Product will find its market fit (OK, you can meltdown this a bit thanks to customer development), if you’ll be good enough to motivate…